Traditional marketing can be considered as an outbound strategy where in a company can convey its brand message to its target audience, loud and clear. This can be done through print ads, radio ads, television ads, flyers, newsletters, promotional brochures, billboards, post cards, business cards, networking events, cold calls or even referrals. All of these are tried and tested methods of reaching out to potential customers. They have been there for a long time now and they work well. To add in a few more points here Traditional marketing makes it easier to reach out to your target audience. If you are targeting people of a certain locality, you just play a radio ad in that region or send flyers to their mailboxes.