Traditional marketing can be considered as an outbound strategy where in a company can convey its brand message to its target audience, loud and clear. This can be done through print ads, radio ads, television ads, flyers, newsletters, promotional brochures, billboards, post cards, business cards, networking events, cold calls or even referrals. All of these are tried and tested methods of reaching out to potential customers. They have been there for a long time now and they work well. To add in a few more points here Traditional marketing makes it easier to reach out to your target audience. If you are targeting people of a certain locality, you just play a radio ad in that region or send flyers to their mailboxes.

Being already exposed to this strategy, people find it easier to understand the messages that are conveyed through traditional marketing. They know exactly what they are supposed to do after they receive your message.

Traditional marketing manages to capture and hold the attention of potential customers by giving them hard copies of materials that they can browse or read through again and again. This can even make your message memorable. Nevertheless, it might be expensive to print all those material and distribute them to your potential customers.