Sponsorship has become increasingly important as an effective means of building brand awareness and consumer consideration. PROFITECO works with companies to define sponsorship objectives and determine where they fit in the overall marketing mix of a brand. We then assess sponsorship opportunities and create innovative strategies to best utilize these marketing investments.

Offerings

• Identification of ideal brand partner
• Evaluation and management of partnerships for corporations/brands
• Activation planning and implementation
• Development of corporate partner programs for sports properties
• Sponsorship and naming rights sales for sports properties